What missing calls actually costs you.

1. Firms contacting a lead within 1 hour of inquiry are nearly 7x more likely to

qualify it than those waiting even an hour longer, and over 60x more likely

than those waiting 24+ hours.

Source: Oldroyd, J.B., McElheran, K., & Elkington, D. "The Short Life of

Online Sales Leads." Harvard Business Review, Vol. 89, No. 3 (March 2011).

https://hbr.org/2011/03/the-short-life-of-online-sales-leads

2. The odds of contacting a lead if called in 5 minutes vs. 30 minutes drop

100x, and the odds of qualifying a lead drop 21x over the same window.

Source: Oldroyd, J.B. Lead Response Management Study, MIT Sloan School of

Management / InsideSales.com (2007).

https://25649.fs1.hubspotusercontent-na2.net/hub/25649/file-13535879-pdf/docs/mit_study.pdf

3. Automated text-back within 1 minute of a missed call recovers 93% of leads.

Source: 30 Missed Call Statistics (2026), SchedulingKit

https://schedulingkit.com/statistics/missed-call-statistics

Note: aggregated industry figure; original study not independently named.

4. 88% of users (941 of 1,071) took longer than 5 minutes to reply to new

HVAC leads, based on analysis of 132,188 Speed to Lead campaigns over a

6-month period.

Source: Hatch, "Data Dive: HVAC Speed to Lead Response Rates" (Dec. 2024)

https://www.usehatchapp.com/blog/hvac-speed-to-lead-response-rates